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The Fragrance Shop continues expansion with Swindon next on its hit-list

Chloe Burney
26 May 2023

The Fragrance Shop, the UK's largest fragrance retailer, is continuing its expansion, this time opening its doors to a new retail location in Swindon.

The Fragrance Shop has selected The Brunel Shopping Centre for its new store, which will be followed by the opening of a new flagship experiential store on Oxford Street later this summer.

To celebrate the opening of the store, on Saturday 3 June, the first 200 'My TFS' members in the store will receive a complimentary goodie bag. The free gift includes a 10% off voucher, a sample fragrance for him and her, along with more surprises.

The retailer is also offering customers a chance to win prizes with its in-store spin-the-wheel competition.

Lisa Thomas, Regional Director of The Fragrance Shop, commented on the opening: "We at The Fragrance Shop pride ourselves on providing the very best shopping experience through our expertise and passion, and I look forward to inviting all our customers to experience our brand-new store in Swindon."

Charlotte Jarrett, Asset Manager at FI Real Estate Management, added: "We are committed to elevating Swindon’s retail offering at The Brunel, and it is a pleasure to welcome The Fragrance Shop to the centre.

"The way customers shop is always evolving, and The Fragrance Shop’s focus on innovation reflects our ambition to provide the very best customer experience at The Brunel. I look forward to building our relationship with The Fragrance Shop and seeing our customers benefit from their vision of the future of fragrance retail."

Earlier this year, the retailer reported its best in-store and online Christmas trading to date, following its omnichannel investment strategy and store expansion plan. The Fragrance Shop opened 12 new stores in the past year and now trades from over 200 brick-and-mortar locations nationwide, as well as a recently transformed e-commerce platform.

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