The Fragrance Shop reveals 5 olfactive trends for 2025
Gourmand fragrances will continue to captivate consumers in 2025, but with fresh twists that reflect broader societal trends and evolving palates. Here's five olfactive trends The Fragrance Shop predicts for 2025.
Floral comeback
The report predicts an increase in demand for easy-to-wear florals, as well as more elevated, intriguing florals. As part of this, rose will be reinvented in fresher, more complex ways, whilst violet will create soft, powdery facets.
Neo-gourmand
Neo-gourmand describes a new wave of fragrances that are more sophisticated and complex than traditional gourmand scents. This trend is expected to continue and is evolving to suit the cravings of consumers. Milky notes are expected to take centre stage with rich coffee and bitter green matcha, as well as umami notes of rice, sesame, nuts and pandan.
Endless amber
The warm and luxurious notes of amber will remain a key fragrance trend in 2025. The report notes that this adaptable ingredient will cater to a wide range of olfactive tastes, from rich resinous ambers to softer floral ambers.
Sophisticated fruits
Bright fruits will continue to be reinvented in contemporary ways, with cherry and stoned fruits becoming more sophisticated and tropical fruits, including green banana, adding playfulness to amber and leather notes.
Classic vanilla
The Fragrance Shop highlights that vanilla will remain a popular trend this year. However, it expects to see vanilla twisted in new compositions such as pastries, caramel, fruits or sensual amber and creamy woody for deeper scents.
Within the report, the olfactive predictions are complemented by a number of retail trends set to define the fragrance industry in 2025. From cost-conscious purchases to the impact of AI-powered personalisation, each reflects a category that is becoming more creative, immersive and sustainable than ever.
