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The Fragrance Shop reveals record-breaking Christmas performance

Chloe Burney
12 January 2023

Following its omnichannel investment strategy and store expansion plan, The Fragrance Shop has reported its best in-store and online Christmas trading to date.

The retailer confirmed an 11.2% rise in sales during the six weeks ending 31 December 2022, compared to the same period in 2021.

Sales were boosted by new fragrance launches such as Paradoxe by Prada, Fame by Paco Rabanne, and Explorer Ultra Blue by Montblanc. The perfumery also benefited from partnerships with the popular brands Hermès and Maison Margiela as part of its expansion into the luxury sector.

The Fragrance Shop opened 12 new stores in the past year and now trades from 216 brick-and-mortar locations nationwide, as well as a recently transformed e-commerce platform.

Sanjay Vadera, Chief Executive of The Fragrance Shop, commented: “Our teams have worked hard to deliver another exceptional Christmas despite the challenges posed by economic uncertainty, industrial action, and the general pressures on consumer disposable incomes.

"While the economic outlook for the year ahead remains uncertain, we are confident we are well placed to not only weather those economic headwinds but thrive, as we continue to invest and grow.

“The convenience of being able to mix and match between shopping in-store and online will be the bedrock of our plans for 2023… We will continue to invest and expand our footprint both digitally and physically to offer our customers the premium shopping environment we know they demand.”

This news follows the company's recent appointment of ex-JD Sports boss Peter Cowgill as Chairman.

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