The Gruff Stuff expands into The Perfume Shop

Genderless skincare brand The Gruff Stuff has launched with The Perfume Shop as it continues to expand distribution across the UK.

The launch into The Perfume Shop follows the brand’s arrival into N BROWN across the JD Williams, Jacamo and Simply Be retail brands last month.

Commenting on the brand’s latest partnership, The Gruff Stuff managing director David Sparkes said: “In line with our brand ethos, The Perfume Shop is committed to creating an inclusive culture that cares about communities, people and the planet.

“Our range of award winning, vegan, genderless, skincare offers products that are luxurious in formulation and ethical at heart.

“We couldn’t be happier to partner with such an established retailer.”

Products from the Gruff Stuff range are also available via Next, Amazon and Wolf & Badger.

The “results-driven” and inclusive skincare brand includes a range of Vegan and Cruelty Free products for the face, eyes and body, all of which are packaged in containers made of recycled plastics and paper.