The Hut Group signs up buy now, pay later provider Zip

The Hut Group (THG) has partnered with Zip in a move which will see the rapidly-growing buy now, pay later provider become a new payment option across THG’s sites in the UK, US, Australia and New Zealand.

As part of a multi-market agreement, Zip will provide interest-free payments over four instalments to customers shopping on THG sites and with brands using the THG Ingenuity end-to-end ecommerce platform.

THG customers across more than 30 brands including LOOKFANTASTIC and GLOSSYBOX can now check out with the flexible, interest-free, ‘Pay in 4’ product.

Zip's integration with THG Ingenuity will also allow the growing number of brands choosing the platform for their own direct-to-consumer sales to offer Zip’s interest-free payment option.

Through a “simple integration and Zip’s global scale, retailers on the platform can seamlessly switch on Zip and serve customers internationally,” Zip said.

Commenting on the move, THG Ingenuity chief executive officer John Gallemore said: “Our collaboration with Zip allows us to further expand the payment options that we offer THG Ingenuity clients and THG’s own brands, ultimately giving greater choice and flexibility to consumers anywhere in the world.”

Zip UK managing director Anthony Drury added: “We’re growing rapidly in the UK and our partnership with THG only confirms our intention. There is an increasing appetite among retailers to embed BNPL payment domestically and internationally.

“Our flexible products are accessible across many retail sectors from fashion, health & beauty and groceries to homeware, entertainment, sport and travel.”

THG currently works with a range of payment providers including Clearpay, Openpay and Splitit.