The Inkey List appoints new Marketing Director
The Inkey List has named Neil Brading as its new Marketing Director as the skincare brand continues to grow.
Brading joins The Inkey List from Nails Inc, where he served as Global Marketing Director from August-December 2023.
Prior to this, he was Marketing Director at 111 Skin and has also held various marketing and engagement roles at the Estée Lauder Companies across its Bobbi Brown and Bumble and bumble brands.
Neil Brading, newly appointed Marketing Director at The Inkey List
Founded by Colette Laxton and Mark Curry, The Inkey List was created to help democratise skincare through knowledge.
Built on the belief that "better information drives better decisions", the brand helps consumers with skincare across its products, askINKEY service and various other activations.
Since its launch, the brand has sold over 60 million units and is said to be reaching $100 million of revenue.
The news follows the appointment of Stephanie Davis Michelman as its CEO earlier this year, replacing Laxton and Curry as they focus on "driving global growth and expanding the brand mission".
