The Inkey List secures investment to continue global growth
Skincare brand The Inkey List has received a "significant" minority investment from private equity firm Aria Growth Partners, aiming to strengthen the brand's consumer growth.
Based in the UK, The Inkey List has grown nearly 600% in three years, amassing a community of over 2.1 million. The brand has sold nearly 20 million products globally to date, stocking at retailers including Cult Beauty, Feelunique and Boots,
Whilst the financial terms were not disclosed, The Inkey List plans to use the investment to continue its global growth and to continue making skincare solutions more accessible to consumers.
In March 2022, The Inkey List will also evolve its human-led customer service approach with the launch of a new ‘we are Inkey’ positioning campaign, and doubling down on their consumer education supported by a collective of external dermatologists and trichologists.
Colette Laxton, Founder of The Inkey List, said: "As we enter a seminal phase in our brand development, we felt it was the right time to bring in another external investor to support our huge growth plans for 2022. We are so excited to bring Aria in to support us with our ambitious growth plans. This will enable us to continue to drive our mission of spreading the Beauty of Knowledge to even more consumers across the globe."
Trevor Nelson, Founder & Managing Partner at Aria Growth Partners, added: “We are thrilled to partner with Mark, Colette and their outstanding team at The Inkey List. With ingredient-led, highly effective products and a deep commitment to empowering consumers with both knowledge and accessible prices, we believe The Inkey List is the future of skincare. We’re excited to help them continue their unprecedented growth.”