The Inkey List to celebrate National Lipstick Day with Liverpool Street pop-up

The Inkey List, renowned for its innovative yet affordable skincare solutions, has partnered with bubble tea store T4’s Liverpool Street branch to celebrate the launch of its Tripeptide Tinted Lip Balm.

The collaboration will create a vibrant week-long experience, starting on 29 July at T4 Liverpool Street, located at 8 Brushfield Street in London, to mark National Lipstick Day.

Neil Brading, Marketing Director at The Inkey List, told TheIndustry.beauty: "We’re so excited to be partnering with T4 - our main goal is to bring our products to the consumer in a fun and experiential way, which we’ll be doing throughout the week with free prizes up for grabs for our visitors.

"By partnering with like-minded companies that fit into our customer's daily lifestyle, we can connect with a new audience while still surprising and delighting our current customers."

From 12.00 to 14.00 on 29 July, visitors to the T4 Liverpool Street store will have the chance to win prizes. Scratch card prizes include 10 free Inkey's Recipe Builder, five £50 Boots vouchers and numerous free T4 drinks vouchers.

In addition, the brand is encouraging visitors to take to social media to win more prizes. Participants who post a picture of their pout, tag The Inkey List and use the hashtag #myinkey will be entered into a prize draw to win a £100 Boots voucher.

For the remainder of the week, customers who purchase a lip-inspired Bubble Tea will receive a free Tripeptide Tinted Lip Balm from The Inkey List.

The Inkey List launched the three new lip tints in May, marking the first time the British skincare brand entered colour cosmetics since its launch more than five years ago.

Described as a non-sticky alternative to lip gloss, the Tripeptide Plumping Lip Balm Tints promise to hydrate, repair, and plump lips, leaving them naturally fuller with a hint of colour.

The Inkey List’s Tripeptide Plumping Lip Balms are now available to shop via Boots for £11.