The Inkey List to open first ever pop-up in London

The Inkey List is to open its first ever pop-up in London's Covent Garden, offering consumers the chance to experience a unique integrated physical and digital event and build their own skincare recipe.

Running from 18-27 March 2022, the space will host an immersive digital and physical walkthrough of the its recommended 5-step skincare and scalp care routine.

Visitors can create a myINKEY profile to add their preferred products directly to their basket by scanning relevant QR codes in each zone: Clean, Hydrate, Treat, Moisturise, SPF & Scalp.

Led by askINKEY experts, consumers will be able to build their own routine live through the myINKEY profile, purchase their new routine and test their ingredient and brandt knowledge with a series of interactive games.

The pop-up will also provide 1:1 skincare consultations and a series of competitions, including the chance to win a year’s supply of The Inkey List products.

Colette Laxton, Co-founder of The Inkey List, said: “We are so excited to be launching The Inkey List's first ever pop-up in the heart of London’s Covent Garden. Consumers will experience a phyigital personalised journey and for the first time we give consumers in person access to our askINKEY team, the real humans behind our askINKEY services. They will be there to deliver simple knowledge helping guide our customers on their skin journey every step of the way."