THE INNOVATION DOWNLOAD: Measuring creator impact for Beauty: the new way of thinking about success and metrics that matter
Beauty retail is fast moving and ever-evolving. To support brands and retailers to stay ahead of trend curves and technology that are transforming the industry, TheIndustry.beauty has launched ‘The INnovation Download’, a series of insightful guides that combine market overviews, expert insights and actionable advice.
In this first edition, we have partnered with the team at Wearisma, the most comprehensive creator measurement platform, combining advanced AI-powered image, video, text, and audio recognition technology with influencer marketing and social listening capabilities. Wearisma reveals the complete spectrum of brand impact across social media, including the vast majority of untagged, organic mentions that occur outside paid partnerships, to bring you "The INnovation Download: Measuring creator impact for Beauty: the new way of thinking about success and metrics that matter" to help you get the most out of your influencer marketing channel, in the most cost- and time-efficient way.
This free-to-view guide is split into four easy to digest sections.
- IN Perspective: an overview of the sector
- IN Three: the key trends to know
- IN Real Life: case studies of innovation in action featuring NARS and Umberto Giannini
- IN Practice: an action list to set you up for success
THE INNOVATION DOWNLOAD IS FREE TO VIEW BELOW. NO REGISTRATION NECESSARY
