The Light Salon launches 'world’s first' LED Face & Hair Bar at Selfridges

The Light Salon has opened what it describes as the world’s first dedicated LED Face & Hair Bar, located within Selfridges London’s beauty hall.

The launch marks a new phase in the brand’s approach to accessible light-based skincare and haircare.

The new concept is part of The Light Salon’s "Complete LED System" and features two main zones: The LED Face & Hair Bar and The Treatment Room.

The LED Face & Hair Bar offers express 15-minute LED light therapy treatments designed for the face, scalp, hair, and teen skin. It also includes a "boost-before-you-buy" experience, where visitors can trial a 10-minute session before purchasing at-home devices.

The retail area features a counter, device testing zone, and educational touchpoints designed to help customers explore LED therapy and transition from in-store treatments to at-home use.

Meanwhile, the Treatment Room offers extended, personalised LED sessions focused on lifting, sculpting, and rejuvenating the skin.

According to The Light Salon, this is the first retail environment to unite facial and scalp LED therapy within a single dedicated space.

Hannah Measures, co-founder of The Light Salon, said: "Our mission has always been to make professional LED accessible, effortless, and part of everyday life.

"Partnering with Selfridges allows us to set a new global standard for light-driven skin and haircare."

It comes as the LED beauty market continues to grow rapidly, with the new space helping customers understand, experience, and invest in light-powered beauty.

"Social media can raise awareness, but it can’t replace tailored guidance," added Measures. "Our team bridges that gap - showing customers how to use LED safely, effectively, and confidently."