The National Beauty Show to make Liverpool debut this November

Liverpool is set to host its first National Beauty Show this year, celebrating the "best of beauty" from 4-5 November 2023.

Founded by Jody Riley and Alex Alexander, The National Beauty Show will welcome "some of the biggest names in beauty, wellness, cosmetic and aesthetics" to the Exhibition Centre in Liverpool.

The event will be open to both beauty trade and the public, offering businesses a platform to showcase their products, services and training opportunities to various beauty professionals, influencers and salon owners. Priced at £11 per ticket, the show is expected to attract an audience of over 10,000 beauty enthusiasts from all over the UK.

What can visitors expect?

The National Beauty Show will host various celebrity guests, informative talks, and masterclass sessions from a number of beauty and aesthetics educators, practitioners and influencers.

As part of this, visitors can access advice on how to grow their business from Socialista marketing influencer Anna Khanna, hair and beauty business growth coach Alysha Bradley and professional makeup artist and educator Aimee Elizabeth, amongst others.

Over 241 beauty trade suppliers and brands are currently expected to showcase their offering at the event. Exhibitors already confirmed include international aesthetics brand Acre Pharmacy as headline sponsor, Jalupro, Tatti Lashes, Casmara and payments provider Dojo. Additional brands, sponsors and guests are also to be announced over the coming months.

Jody Riley, Founder of The National Beauty Show, said: "We're beyond excited to stage this event. It’s the first event of its kind in Liverpool to showcase the latest beauty products, services and brands both to the beauty industry and the public."

Vikki Langan, Account Manager at Exhibition Centre Liverpool, said: "The team are delighted to host The National Beauty Show in November this year. We're looking forward to delivering a fantastic event for the city, whilst welcoming thousands of beauty enthusiasts from all over the country."

2023 marks a busy year for the city of Liverpool, which will also host the Eurovision Song Contest from 9-13 May 2023. In the run up to summer, footfall at retail and leisure destination Liverpool ONE is expected to rise 8%.