The newest UK beauty brand that should be on your radar - SYNC Beauty

You heard it here first… SYNC Beauty is one to watch. In an exclusive interview with SYNC's Co-founder Kate Fistal, she told TheIndustry.beauty what to expect from the UK-based beauty brand, which is set to launch in January 2025.

Beauty enthusiasts and seasoned entrepreneurs, Kateryna Fistal and Anne Zloch, were fed up by the lack of high-quality, truly naturally-based makeup products that deliver quick and effective results.

They realised they had a shared vision of creating a beauty brand that celebrates not just stripped-back, natural beauty but also one’s inner harmony... introducing SYNC Beauty.

Co-founder Kate Fistal said: "Our beauty brand was born out of a shared passion for skincare and makeup. Anna’s personal journey with skin concerns inspired her to delve into the world of ingredients, exploring both their benefits and drawbacks. This led to the creation of a brand dedicated to delivering skincare solutions that harness the most effective components for healthy, radiant skin."

With the idea sparked, the Co-founders set out to create a brand that celebrates the "inherent beauty in everyone".

She explained that the brand focuses on "natural, results-driven ingredients that deliver tangible benefits.

"Our commitment is to provide the best quality products at fair and affordable prices, making high-performance beauty accessible to everyone," Fistal added.

Striking a perfect balance between skincare and makeup, SYNC Beauty is launching with a range of lip-focused products designed to highlight natural beauty and simplify daily routines. The first drop includes a Lip Balm (£19), Lip Scrub (18.95), Tinted Lip Oil (£20.95) and a Lip Liner that’ll launch shortly after.

Fistal revealed that the duo are excited about expanding its offering to include face care (creams, washes, masks and patches) to an eyebrow line (gels and mascaras) as well as an SPF line to prioritise skin's health.

At launch, SYNC Beauty will be available direct-to-consumer, but the Founders are "eager to collaborate with renowned retail partners such as Cult Beauty, Harrods, Selfridges, and Space NK.

"These iconic platforms align with our vision and would help us bring our innovative, results-oriented products to a wider audience," said Zloch.

"I am beyond excited to unveil the launch of our brand. This is more than just skincare; it’s a celebration of beauty that aligns with nature, innovation, and the individuality of every customer. I can’t wait for you to experience the care and dedication behind every product we’ve created," said Co-founder Anna Zloch.

"The launch marks the beginning of a journey to redefine beauty—effortless, sustainable, and deeply connected to nature and you. I’m excited to see SYNC become a part of people’s daily rituals, empowering them to feel radiant," concluded Kate Fistal.