The No7 Beauty Company takes training to new heights with UK's first industry-endorsed 'Skin School'
The No7 Beauty Company has launched the UK’s first industry-endorsed ‘Beauty Academy Skin School’ for its No7 and Liz Earle beauty advisors, as it seeks to offer its customers elevated levels of skincare advice.
The year-long training programme, which will be given to all 1,600 No7 and Liz Earle beauty advisors, has been endorsed by the International Beauty Therapy and Cosmetology (CIBTAC) and designed to equip advisors with “scientifically based, personalised advice” for all customers, “regardless of age, ethnicity and differing skin concerns."
The initiative was created after 78% of 13,500 beauty consumers worldwide told No7 Beauty Company they would be interested in seeking future skincare advice if it was freely available.
Developed by the No7 Beauty Company’s Global Beauty Academy, in partnership with the University of Manchester, topics include the needs of different skin tones, menopausal skin and how to support the beauty needs of those living with cancer
Insights and input have also been received from a variety of industry experts including menopause specialist and founder of The Menopause Charity and the Balance Menopause App Dr Louise Newson, aesthetician and founder of the Black Skin Directory Dija Ayodele and Macmillan Cancer Support.
UK beauty advisors began their training in May, with their counterparts in the US set to start receiving it in 2022.
No7 Beauty Company head of global beauty academy Lavinia Moxley said: “We are delighted to announce the launch of Skin School and thrilled to have the support from CIBTAC.
“As the first point of call for many women looking for beauty advice, our beauty advisors have vast experience and expertise in helping women find the right skincare products for their specific needs.
"Skin School builds on this rich heritage, ensuring that they continue to give customers highly personalised advice that is tailored to their skin and beauty needs, and based on the latest scientific developments and understanding of the skin.”
Lesley Blair, chief executive officers and chair, BABTAC and CIBTAC added: “No7 and Liz Earle are household beauty brands rooted in expertise and knowledge with a unique position to speak to UK women on every level and at every age.
"This is why we are thrilled to partner with No7 Beauty Company to ensure their beauty advisors will undergo a globally recognised CIBTAC endorsed training and education programme.
"Having worked with No7 Beauty Company very closely, we are confident that each advisor will feel prepared and informed with the knowledge needed to help women make the right decision for their beauty needs.”
The programme will consist of the following modules:
- Skin Physiology: How the skin works and how products work on the skin
- Uniqueness of the Skin: Biological and physical differences across skin tones. Created with support from aesthetician Dija Ayodele
- Part 1: Skin Through the Life Stages / Part 2: The Skin and the Sun: How the skin ages and the impact of environmental and lifestyle factors
- Part 1: The Menopause / Part 2: The Menopause and the Skin: A holistic view of the menopause, and its impact on the skin. Created with support from Doctor Louise Newson
- Skin Conditions: Healthy skin and common skin conditions
- Product Development: The journey of a skincare product, from idea to shelf
- Global Trends and Technology: Advancing technologies in beauty and the importance of consumer insights and trends
- Lifestyle and Wellness: How to look after the skin both inside and out
- Macmillan Cancer Care: The visible side effects of cancer treatment on the skin