The O2 surpasses Q1 2019 performance with Icon Outlet sales up 44%

Strengthened by an abundance of new openings across retail, leisure, and F&B, as well as a strong run of events at The O2 arena including nine nights of Elton John, The O2’s ongoing positive trajectory for 2023 continues, with the destination on track to experience one of its most successful years to date.

The O2 continues to report strong results for 2023 with like-for-like sales across destination, with Icon Outlet shopping up 44%, F&B sales up 26% and total footfall up 20% vs Q1 2019. Easter half term (3-14 April) also proved highly successful across the full destination, with like-for-like sales up 56% and footfall up 11% vs 2019.

Outlet shopping in particular experienced a strong Easter half term compared to the same period in 2019, with an uplift of 63% in like-for-like sales. Standout categories included confectionery and beauty, which saw an increase of 92% and 79% respectively.

The bumper results coincide with the openings of JD Wetherspoon’s The Stargazer and the Farewell Elton at The O2 store from 2-17 April, where fans could shop a full range of tour merchandise for Elton John.

London's Selfridges recently introduced a new Elton John pop-up to its Selfridges Corner Shop, transforming the creative retail space into a glittering representation of Elton John's world.

Icon Outlet at The O2

Janine Constantin-Russell, Managing Director of the Entertainment District and Icon Outlet at The O2, commented on the results: “We are thrilled to have experienced yet another standout trading period across Easter half term this year, finishing off a solid Q1 across the destination. It really does show that The O2 remains the go-to destination for a broad cross-section of visitors, delivering an unparalleled day-to-night offer, rich in retail, plentiful in leisure and abundant in F&B – not to mention the global superstars we had gracing the stage in the arena.

“We consistently work hard to grow, evolve and diversify our tenant mix across the full destination, delivering unique experiences which generate positive customer sentiment and successful brand results. We very much look forward to continuing this momentum throughout Q2 and the rest of the year.”

These results coincide with The O2’s continual development across the scheme, with recent debut announcements including next month’s opening of Āatma Aesthetics, the aesthetic skin clinic.