The Ordinary celebrates new category with first-ever pop-up at Selfridges

The Ordinary, renowned for its affordable skincare that is packed with actives, is launching its first-ever pop-up at all Selfridges stores to celebrate its entry into the body category.

Launched in 2013, The Ordinary disrupted the beauty industry by offering high-quality, single-ingredient products at remarkably low prices. As only 9% of your skin is on your face, The Ordinary now aims to target the other 91% with its body range that launched on 6 August.

The Body Care range is made up of three products suitable for all skin types and tones. It includes the Salicylic Acid 0.5% Body Serum, the Niacinamide 5% Face & Body Emulsion and the Natural Moisturizing Factors + Inulin Body Lotion.

The pop-up event will be part of Selfridges' 'Summer of Sports' campaign, Sportophia, and will be hosted at all three stores in Oxford Street, Manchester Trafford Centre, and Birmingham Bullring. Here, The Ordinary team will offer bespoke skincare consultations and will be on hand to educate shoppers about its new Body Care range.

Customers who purchase from the collection are also invited to choose a test tube to win a surprise gift, ranging from a year's supply of their favourite product to one of The Ordinary’s most-loved serums. Plus, Body Care customers will receive an O. swag bag, while stock lasts.

The pop-up is heading to Selfridges London 15-21 August, Manchester 26 August- 8 September and Birmingham 16-28 September.