The Ordinary viral product duo named TikTok Shop UK’s 'Beauty Product of the Year'
The Ordinary’s Age Support Duo has been crowned TikTok Shop UK’s Beauty Product of the Year, cementing its status as one of the platform’s top-selling products of 2025.
The duo, which combines the 10% Argireline Solution with Matrixyl 10% + HA, has gained widespread popularity on the app, with users praising its effect on skin plumpness and incorporating it into daily skincare routines.
The announcement was made at the TikTok Shop UK Awards 2025 on 10 December, which celebrated the sellers, creators, and brands that have contributed to shaping discovery commerce culture on TikTok Shop over the past year.
The beauty category was noted as one of the most competitive at the awards. Other recognitions included Wonderskin, awarded Breakthrough Beauty Seller of the Year after its viral lip stain sold over 413,000 units on TikTok Shop UK, and E.l.f. Cosmetics UK, named Rising Beauty Star for its continued growth among Gen Z and strong TikTok presence.
Jan Wilk, Head of TikTok Shop UK, said: "The winners represent the very best of what makes TikTok Shop so special - a community of bold, creative and entrepreneurial talent driving real impact across the UK.
"In 2025, our sellers and creators didn’t just grow their businesses; they set new standards for innovation, connection and commerce on the platform, changing the way people shop and discover products online. We’re incredibly proud to celebrate their achievements and excited to continue empowering even more businesses to thrive on TikTok Shop."
The TikTok Shop UK Awards highlighted the growing influence of social commerce in the UK and the impact of viral products on consumer habits, particularly in the beauty sector.
