The Organic Pharmacy serves up suncare in new Wimbledon activation
The Organic Pharmacy will host a limited-time consumer activation in Wimbledon, London, from 29 June to 1 July, timed to coincide with The Wimbledon Championships.
The three-day activation at Wimbledon Station will showcase the brand's sun protection range through product sampling, demonstrations, giveaways and online promotional offers.
The initiative is designed to encourage awareness of sun protection while providing tennis fans, commuters and local residents with the opportunity to learn more about its suncare products.
Visitors will be able to explore The Organic Pharmacy's natural sun protection collection, which combines broad-spectrum UV protection with skincare-focused ingredients intended to help protect against environmental stressors and support skin health.
As part of the activation, attendees can also enter a prize draw to win The Organic Pharmacy Sun Collection, featuring a selection of seasonal sun and skincare products, including:
- Daily Protection Kit
- Cellular Protection Sunscreen SPF 50 (100ml)
- UV365 Protection Ageing Defence SPF 50
- Rose Facial Spritz
- After Sun Lotion
- Antioxidant Face Duo
The activation is expected to engage thousands of visitors travelling through Wimbledon during the tournament period.
Founded in 2002 by pharmacist and herbalist Margo Marrone, The Organic Pharmacy was established with the goal of combining clinical skincare expertise with natural wellness principles. Today, the brand offers a range of skincare, health and beauty products developed through its pharmacy-led approach.
The company is currently led by General Manager Jean-Christophe Samyn, who joined the business at the end of 2024 to support its next phase of growth and international expansion.
