The Oscars of the fragrance industry reveals winners including 3x triumphant Diptyque

Known as the ‘Oscars’ of the fragrance industry, The Fragrance Foundation UK Awards 2024 took place at The Brewery in the City of London on Wednesday. Fragrance lovers clamoured into the room to celebrate an impressive cohort of winners including the likes of Diptyque, Burberry, Victoria Beckham and more. 

With a room full of fragrance lovers, it was a wonderful celebration of the past year’s incredible work and creations.

In celebration of the past year's fragrant creations, the event welcomed a room full of fragrance lovers. The event was hosted by TV Presenter Natasha Kaplinsky, with speeches from the Chairman of The Fragrance Foundation UK Roja Dove and its CEO Linda Key Jackson. Notably, Roja Dove has decided to step down as Chair and in the interim, Annalise Fard will continue this position.

Linda Key Jackson said: "These awards are so special to the whole of the fragrance industry and for me, I am so lucky to work in a fabulous industry that supports one another and recognises the talents of others."

During the evening, recognitions were given to the outstanding innovation and creativity within the fragrance industry. Diptyque took home three wins including Media Campaign for its Do Son Limited Edition. Other notable wins include Byredo, Summer Rain for Summer Fragrance, Burberry, Goddess EDP for People's Choice and Victoria Beckham for Newcommer.

The event was also an opportunity for the fragrance industry to celebrate the sales Consultants of the Year, Helen O’Hara from Aspects Beauty and Vicki Wilson from The Perfume Shop, who scored the highest marks for TFF UK online training.

The Fragrance Foundation UK continues a mission to harness the transformational power of fragrance by driving growth in the industry and expanding the love of fragrance. Looking ahead, the foundation is prioritising a programme of support for the next generation of perfume creators.