The Perfume Shop expands Deliveroo partnership after 'successful' trial

The Perfume Shop and Deliveroo’s partnership, otherwise known as Eau De-Liveroo, has revealed plans to extend the perfume retailer's on-demand delivery service to further locations after a successful trial.

In July 2024, The Perfume Shop took omnichannel shopping to the next level by joining Deliveroo. Over 1,000 fragrances have since become available to shop via Deliveroo across London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh.

The partnership was particularly popular during key shopping seasons and sales promotions such as Black Friday.

Gill Smith, Managing Director at The Perfume Shop, said: "The success of our partnership with Deliveroo is a testament to the growing demand for seamless, on-demand shopping experiences.

"We’re thrilled to see the strong performance since launch and we look forward to further enhancing our customers’ shopping experience with the launch of new stores and exciting promotions."

The top-performing perfume sales on Deliveroo include:

• Ted Baker W EDT 30ml & Shower Gel 150ml
• Morabito Purple Ruby EDP 95ml
• Vera Wang Princess EDT 100ml
• Roberto Cavalli EDP 75ml
• Versace Dylan Blue Trio
• Moschino Gold Fresh EDP 100ml
• Jimmy Choo Flash EDP 60ml

On the back of this success, The Perfume Shop is continuing to expand its availability across the UK. For example, on 31 January, the Milton Keynes store was introduced onto Deliveroo, and there are plans to continue rolling out additional locations over 2025.

Suzy McClintock, VP for New Verticals at Deliveroo, added: "At Deliveroo, we’re proud to be a partner for growth, enabling businesses like The Perfume Shop to reach a whole new group of customers through our platform.

"This successful partnership has not only driven sales but is also helping reshape the way customers shop by offering fast, on-demand delivery of over 1,000 fragrances across the UK. We’re excited to continue expanding in 2025, ensuring that more people can enjoy the convenience of shopping with Deliveroo."