The Perfume Shop freezes prices on nearly 200 bestsellers until 2026

The Perfume Shop has extended its Perfume Price Promise for a third consecutive year. Now locking in prices on 174 best-selling branded fragrances (including 28 new additions), the specialist fragrance retailer is giving shoppers even more reasons to spritz and save.

This long-term initiative, designed to keep perfume accessible without compromising on quality, ensures the prices of selected popular perfumes will remain frozen until 2026. Customers can expect up to 75% off iconic and exclusive scents across 38 brands, including favourites like Police, Guess, Yves Saint Laurent, and Calvin Klein.

Andrea Rickard, Trading Director at The Perfume Shop, said: "We’re incredibly proud to be continuing our Perfume Price Promise for the third year running, helping perfume lovers enjoy their favourite scents at unbeatable value.

"This year, we’ve expanded the list to include over 174 of our best-selling branded perfumes, with more than 28 new additions offering even more choice. From timeless classics and exclusive brands like The Perfume Edit, we remain committed to making perfume more accessible. With savings of up to 75% available across 38 different brands, our Price Promise is all about delivering exceptional value without compromising on quality."

The Perfume Price Promise covers a broad range of options, from classic designer names to exclusive in-house labels like The Perfume Edit. Out of the 174 products included, 127 are women’s fragrances and 47 are men’s. With prices starting from just £10, over 60% of the range is available at £30 or less.

In a further boost for loyal customers, the retailer has also expanded its VIP Rewards Club offering. With over 6 million members already signed up as of early 2026, the free membership now includes an additional 10% off all Price Promise lines. Members also enjoy benefits such as personalised offers, early access to sales, birthday treats, free samples, and invitations to exclusive events — all while earning Perfume Points with every purchase.

This news follows yet another successful Mother's Day, with 280,916 bottles sold during 9-30 March. The British fragrance retailer delivered a 30% increase in retail sales across classic perfumes, alongside a 3% rise in new and trending perfumes and a 2% uplift in gift sets.

Promotional deals also proved popular, with The Perfume Shop reporting its busiest day online as Tuesday 25 March, reflecting a 69% increase in purchases compared to last year.