The Perfume Shop launches "industry-leading" fragrance refill station with L’Oréal

The Perfume Shop has partnered with L’Oréal to introduce the UK's first multi-brand fragrance refill station, helping to meet customer demand for more environmentally friendly options.

The new refill station marks an exclusive project between The Perfume Shop and L’Oréal, which sees the service first launch at the retailer's store at The Victoria Centre in Nottingham.

It has been designed to fit within the The Perfume Shop's store look and feel, with use of the same sustainable materials from start to finish.

The eight fragrances available include:

• YSL MYSLF Eau de Parfum.
• Prada Paradoxe Eau de Parfum.
• Lancôme La Vie Est Belle Eau de Parfum.
• Mugler Alien Eau de Parfum.
• Armani Code Eau de Toilette.
• Armani Si Intense Eau de Parfum.
• Armani My Way Eau de Parfum.
• Mugler Angel Eau de Parfum.

The launch comes as demand for refillable fragrances grow, with environmentally conscious consumers choosing more sustainable options.

Gill Smith, Managing Director at The Perfume Shop, said: “We’re delighted to be introducing the UK’s first multi brand fragrance refill station, especially in the thriving Nottingham store.

"Sustainability is so important to us as a business and we know that fragrance is leading innovation in the market for refillable prestige beauty products, so this couldn’t come at a better time for our loyal customers. We can’t wait to see where this partnership with L’Oréal goes in the future.”

James Rickards, Managing Director of L’Oreal Luxe UK & Ireland, added: “Sustainability is at the heart of our business, and so we are thrilled to be able to partner with The Perfume Shop on this flagship refillable concept. This innovation is an important step in making refills accessible both in store with our multi-brand fountain, and at home with our strong portfolio of refill cartridges.

"Our luxury refillable fragrances don't just benefit the environment but also our consumers, because the more they refill their fragrances, the more money they save too."