The Perfume Shop launches "UK’s largest perfume bottle recycling scheme"

The Perfume Shop has launched its biggest perfume bottle recycling service to date as part of its commitment to "combat unnecessary perfume bottle wastage".

Initially launched in 2018, the retailer is now extending the scheme across all of its 211 nationwide stores.

Customers can recycle their empty fragrance bottles via newly installed recycling units to receive a discount for a fragrance of their choice. The scheme now entitles shoppers to receive 15% off same-day purchases, compared to 10% previously.

Once recycled, the bottles will be disposed of in the "most environmentally friendly way possible", ensuring that no fragrance residue will make its way into the environment.

Additionally, for every bottle recycled, The Perfume Shop will make a donation to the Eden Reforestation Projects to plant a tree. Since beginning the partnership in April 2021, the retailer has recycled over 7,282 perfume bottles and planted over 399,926 trees.

Gill Smith, Managing Director of The Perfume Shop, said: "At The Perfume Shop, we’re proud of the excellent work we’ve already achieved as a business with our partnerships and how we can look to combat wastage as much as we can. That’s why we’re continuing to build upon this year-on-year to make our cause even greater than before."

The news follows an "outstanding sales period" for The Perfume Shop during Mother's Day. It reported a record 169,700 bottles sold in the 14 days to 19 March 2023. According to the retailer, this equates to approximately eight bottles sold every minute, as "perfume continues to prove itself to be an extremely popular gift choice at this time of year".