The Perfume Shop partners with GXO for high street deliveries

The Perfume Shop has partnered with logistics provider GXO to provide weekly high street deliveries to more than 200 stores through its shared transport network.

By reducing environmental impact and transportation costs, GXO’s shared transport fleet combines deliveries for multiple brands and retailers - helping lower the number of vehicles driving in and out of already busy city centres.

With fewer vehicles on the road, shared logistics transport also reduces urban congestion, which is important as more cities implement policies to limit vehicle emissions and promote cleaner, more efficient transportation solutions.

Richard Ball, Director of Shared Transport Network at GXO, said: "Shared transport networks help retailers like The Perfume Shop reduce their impact on the environment, whilst benefiting from lower transportation costs.

"High street locations are vital for all retailers, particularly omnichannel retailers, and its essential they receive the stock they need in the most efficient way possible.

"By partnering with GXO, our customers can concentrate on providing the best retail experience for consumers, knowing stock will be in the right place at the right time, with less impact on the environment and at reduced cost."

Gill Smith, Managing Director at The Perfume Shop, added: "It is important for us to have a logistics partner that can offer regular deliveries to our stores whilst still being environmentally efficient.

"Since working alongside GXO, we have been able to maintain our excellent customer experience whilst improving our impact on the environment."

It comes as The Perfume Shop enhances its in-store experience with the launch of a new "market-leading" app.

The platform has launched in response to customer research, which found that 72% of customers often require further additional information and services when in-store.

Read more about how The Perfume Shop is strengthening its store experience here.