The Perfume Shop to debut greenest ever store at new designer outlet

The Perfume Shop is opening its greenest store to date at new shopping destination, Cotswolds Designer Outlet.

The British fragrance retailer, celebrating its 33rd anniversary this year, is strengthening its commitment to sustainability with the new store opening tomorrow, 16 July.

The space features a brand-new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.

A significant portion of the store’s fit-out also uses recycled and sustainable materials throughout, including steel frames, eco board panels, worktops made from recycled fridges, and warehouse ceiling tiles containing recycled content and 100% recyclable warehouse flooring. It also uses 100% renewable energy.

Michelle Fellows, People, Sustainability and Development Director at The Perfume Shop, said: "We’re incredibly proud to be launching our greenest store to date. It’s proof that sustainability and beauty can go hand in hand.

"A huge amount of thought and care has gone into every detail, and we’re so excited to finally share it. Whether you're discovering a new signature scent or picking out the perfect gift, we can’t wait to welcome you into our greener, more innovative space."