The Perfume Shop unveils 2024 Christmas campaign

The Perfume Shop has launched its 2024 Christmas campaign, addressing the question 'What gift do you get for the person who gives everything this Christmas?' whilst celebrating the magic of the festive season.

The activation marks the first project for The Perfume Shop with production company Aspect Film & Video Productions, adding a "fresh touch" to the retailer's festive storytelling.

The campaign film follows Santa Claus as he delivers presents, encountering a number of problems, from ripping a sack of presents to receiving a parking notice.

Later, returning home to relax after an eventful shift, he finds a gift from The Perfume Shop, courtesy of Mrs Claus.

Inside he opens a BOSS Bottled Absolu Parfum Intense, accompanied by the message: "For many of us, this time of year isn't always easy. We all deserve something special."

The new campaign will run until 24 December, gracing screens and digital platforms to celebrate the joy of gifting.

As part of this, the activation will reach audiences through a robust multi-channel strategy and anticipates over three million views across video on demand (VOD) channels.

Additional reach is expected through Meta and TikTok, as well as display channels, promising a "powerful" presence across digital platforms in the run up to Christmas.

Karen Harris, Customer Director at The Perfume Shop, said: "We are really excited to share our 2024 Christmas advert – it’s a celebration of the joy, warmth, and magic that comes with the holiday season.

"The Perfume Shop has the perfect gift for whoever you are shopping for, and we wanted to think about the people that do so much every year, which is where of course, Santa comes in! This film is all about inspiring people to give the gift of perfume and creating those special moments with loved ones."