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The Poetry Pharmacy's potions permanently arrive at Lush Oxford Street

Chloe Burney
23 May 2024

After its successful debut at Lush Studios in Soho, The Poetry Pharmacy will be making a grand - and permanent - return to Lush at its flagship store on Oxford Street.

Founded by poet Deborah Alma, The Poetry Pharmacy specialises in poetry on prescription – to aid with a variety of emotional ailments. Customers can browse poetic remedies in the form of beautiful books curated by emotion, a range of Poemcetamol pills and other bookish delights. For a case of the pick-me-ups, customers can be prescribed coffee and cake in the Dispensary Coffee Shop.

Whether you are suffering from the stresses of the modern world or simply need a tonic for the spirits, The Poetry Pharmacy has a poetic remedy in store. Customers can uncover Alma’s potions in a 62sq ft space on the first floor of Lush Oxford Street.

Lush’s collaboration started after poetry lover Mark Constantine, Co-founder and CEO got in touch with Alma, after The Poetry Pharmacy was shortlisted in 2021 for an Independent Business Award. Lush was on the judging panel and a friendship with Constantine and the Lush team has been brewing since.

Mark Constantine and Deborah Alma are currently writing a book entitled 'The Poetry Business School' coming later this year. The book is a dialogue and mentoring relationship through emails and poetry charting the journey to The Poetry Pharmacy opening its first London location.

Alma said: "My long-term mission has been to bypass the gatekeepers and bring poetry to more people in playful and engaging ways; and I couldn’t have wished for a better place to do it. With the generous support of Lush, now poetry will be on the most famous shopping street in the world!"

This comes after Lush Oxford Street welcomed the ton to a Bridgerton-themed pop-up in celebration of season three's return to TV screens across the globe as well as the collaborative collection of bath bombs and moisturisers galore.

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