The White Company lands at Lookfantastic in first beauty retail partnership

Lookfantastic has added The White Company to its line-up, becoming the first beauty-only retailer to offer the brand.

The launch strengthens Lookfantastic's premium beauty offer, bringing the British brand's range of bath, bodycare and home fragrances online, just in time for the festive season.

Nicola Thompson, Trade Director at The White Company, said: "We at The White Company believe in making the most of life’s simple pleasures - it’s the little things that matter, and precious moments of uncomplicated happiness are our constant inspiration.

"Therefore, we are delighted to be working with Lookfantastic, whose commitment to a seamless shopping experience and making customers feel wonderfully welcome mirrors our own."

The news follows the opening of Lookfantastic's first-ever concept store in September, bringing the retailer from URL to IRL on the outskirts of Manchester. Here, the retailer is on a mission to "redefine retail" as community-driven and educational.

The Altrincham store is specifically designed to be a bold departure from traditional beauty halls, offering a relaxed, dog-friendly atmosphere inviting beauty veterans and newcomers alike.

It features over 90 beauty brands, including the likes of Color Wow, Sol De Janeiro and NARS, with a limited range of The White Company products also now launching in-store from 19 November.

Lillie Ellis, Buying Director at Lookfantastic, said: "Lookfantastic is the home of iconic beauty so this partnership makes perfect sense: The White Company is a true British icon of luxury lifestyle.

"As one of our most searched-for brands, this is a present from Lookfantastic to our customers who will soon be able to shop all their favourites - from The White Company’s signature Winter Candle to their nourishing Bath Soaks - just in time for Christmas."