Adwoa Beauty is a gender-neutral, clean haircare brand founded by Julian Addo in October 2017. Born in Liberia and raised in the United States, Addo created the brand to address the lack of modern, inclusive products for textured hair. Named after her Ghanaian name meaning "female born on a Monday," Adwoa Beauty offers non-toxic products catering to various hair textures. The brand emphasises authenticity, sustainability, and representation in the beauty industry.

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