Amazon Beauty is part of Amazon.com and sells makeup, skincare, haircare, fragrances, and beauty accessories online.
As well as stocking beauty and skincare from established brands such as Max Factor, Maybelline New York, and Garnier - Amazon launched its own skincare range, Belei, in 2019.
In 2018, Amazon Beauty set up Indie Beauty, dedicated to boutique brands that are not sold at mainstream beauty retailers.
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