Beauty of Joseon is a Korean skincare brand founded in 2016 by Hyemin Park. Inspired by traditional beauty secrets from the Joseon Dynasty, the brand blends time-honoured ingredients such as ginseng and rice water with modern formulations. Known for its minimalist packaging and gentle, effective products, Beauty of Joseon has gained global popularity for promoting radiant, healthy skin through a heritage-focused, skin-first approach.

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