Bioeffect was founded by three Icelandic scientists when they discovered, after over a decade of research, a way to produce plant-based EGF (Epidermal Growth Factor) in barley plants.

EGF is an important protein in skin and plays a vital role in the production of collagen and elastin that maintain skin’s healthy, smooth, and youthful appearance.

Bioeffect launched in Iceland in May 2010 with its first product, the EGF Serum. The award-winning serum remains one of the company's best-sellers worldwide.

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