Inspired by the vibrant city of New York and its core values of individuality, positivity and transparency, Briogeo’s texture-specific haircare products offer customers the ability to repair, volume-boost, or care for their curls.

The brand’s simplified regimes take the guesswork out of hair care and are crafted from cruelty-free ingredients, which are 90-100% naturally-derived. Packaged in recycled bottles, its formulas are free from sulphates, parabens, phthalates, silicones, DEA and synthetic colour.

Briogeo was acquired by Wella Company in April 2022.

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