Byredo, the luxury Swedish brand founded by Ben Gorham in 2006, redefines fragrance and design. Renowned for its avant-garde scents and minimalist aesthetic, Byredo creates olfactory experiences that transcend traditional boundaries. With a focus on quality and innovation, the brand has become a global symbol of sophisticated and unique olfactory craftsmanship.

In 2013 Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital, which has invested in Diptyque and Malin + Goetz.

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