Founded as House of Chanel in 1909, Chanel is a French luxury fashion brand that specialises in haute couture and ready-to-wear clothes, luxury goods, and fashion accessories.

Gabrielle ‘Coco’ Chanel, the company’s founder, was known for catering to women's taste for elegance with simply designed clothes and jewellery that replaced the over-designed and constrictive clothes and accessories of the 19th-century fashion.

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