Cloud Nine was founded in 2009 and offers a range of hair stylers designed to avoid unnecessary damage caused by heat or snag. Launched by Professional Hairdresser Robert Powls, he set out to create hair stylers that were innovative and industry-leading.

According to the brand, Powls noticed that the industry was no longer focusing on the quality of the materials. All of the brands products are created in South Korea, the only place in the world that has the 'hair healing' mineral Sericite, which is infused into all of its hairdryers, irons and wands.

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