Founded by Gail Federici and renowned beauty innovator Dr. Joe Cincotta, Color Wow emerged as a game-changer in haircare. Born out of the need for breakthrough solutions, Color Wow focuses on professional-grade products that tackle common hair concerns.

With a commitment to innovation, Federici and Cincotta established a brand synonymous with transformative, salon-quality results, earning Color Wow its reputation as a trailblazer in the beauty industry.

In July 2025, Color Wow was acquired by L’Oréal Group.

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