Cult Beauty is an online beauty, makeup and skincare retailer. The products are sourced from all over the world, with the company often incubating developing brands and giving them a sales platform before they become household names.
Co-founders Alexia Inge and Jessica Deluca started the business in 2008. The London-based company has since secured £1.75m funding from investors including Net-a-Porter’s co-founder Carmen Busquets and Lovefilm’s cofounder William Reeve.
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Cult Beauty handles its own PR in the UK