Curlsmith is a British-founded haircare brand launched in 2017 by Michal and Kate Berski. It began as an online community offering advice for people with textured hair, eventually evolving into a product line co-created with its followers. The brand focuses on clean, vegan formulas free from sulphates, parabens, and silicones. In 2022, Curlsmith was acquired by Helen of Troy for $150 million, becoming its most profitable beauty brand.
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