E.l.f. Cosmetics is an American cosmetics brand based in Oakland, California, founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skincare products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara.
According to the company, its products are 100% cruelty-free and it supports PETA's no fur campaign. Over half the company's sales come from its website, which doubles as a social networking site with over two million members.
For more news about E.l.f. Cosmetics, see our related stories below company information.
E.l.f. Beauty handles PR internally for most projects and brands
elfpartners@elfbeauty.com
KC Katten
VP, Corporate Development & Investor Relations
kkatten@elfbeauty.com
Sam Critchell
VP, Corporate Communications
scritchell@elfbeauty.com
E.l.f. Beauty announces leadership reshuffle to support next phase of growth
E.l.f. Cosmetics teams up with Tottenham Hotspur Women in latest beauty x sport collaboration
e.l.f. Cosmetics unveils "biggest and most inclusive UK-led campaign yet"
e.l.f. targets Gen-Z consumers launching branded Youtube series with Channel 4.0E.l.f enlists Paralympic Swimmer Anastasia Pagonis in its ‘Show Your(s)e.l.f.’ campaign
Channel 4's new digital brand names E.l.f. Cosmetics as Official Beauty Partner
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