Floral Street, founded by Michelle Feeney in 2017, is a contemporary fragrance brand revolutionising the industry with its sustainable and eco-conscious ethos.
Inspired by the vibrant streets of London's Covent Garden, Floral Street offers a diverse range of cruelty-free perfumes crafted with natural ingredients. With innovative scents like "Electric Rhubarb" and "Wonderland Peony," Floral Street invites consumers to experience the essence of modern luxury through scent.
Read TheIndustry.beauty's 2025 interview with Michelle Feeney, Founder, Floral Street.
For more news about Floral Street, see our related stories below company information.
Bridgerton sparks fragrance fever as Floral Street and Coty launch regency-inspired scents
Floral Street to launch new ‘Bridgerton’ scent in celebration of upcoming season
The Interview: Floral Street founder Michelle Feeney on growth, new perfume mists and retail expansion
Editors' Top Reads: News from Unilever, Sephora, Floral Street and more...
Floral Street to host biggest ever fragrance masterclass for TikTok creators
Guerlain will open its first UK store in London’s Covent Garden alongside seven more brands
