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Frasers Group, formally known as Sports Direct Group, operates over 700 stores around the UK and Europe as well as 50 e-commerce websites, owning retailers including House of Fraser, Sports Direct, Flannels, Jack Wills and USC.

Headed by CEO Mike Ashley, the group has been rapidly expanded through acquisitions. In 2018 it acquired House of Fraser out of administration and went on to buy Evans Cycles and

In 2020, Frasers Group opened up a multi-brand flagship store in Birmingham, with more to open in 2021. The store features the company's new premium interior design across multiple floors and boasts some of the biggest names in sportswear including Nike, Adidas and Under Armour.

In September 2022, Frasers Group rejoined the FTSE 100. The company originally exited from the index in 2016.

For more news about Frasers Group, see our related stories below company information.

Company Information
£4.75 billion (2022)
Segments / Shopping Categories:
Menswear; Womenswear; Footwear; Kidswear; Accessories; Swimwear; Beauty
Company Size (No. of Employees):
Group Companies:
Sports Direct; Jack Wills; House of Fraser; USC; Flannels; Missguided
Head Office Address:
Unit A, Brook Park East Shirebrook NG20 8RY
Head Office Telephone:
0344 245 9200
David Daly
Chief Executive:
Michael Murray
Retail Director:
Alex Wilcox
Director of E-Commerce:
Niall Sutherland
Chief Financial Officer:
Chris Wootton
Head of HR:
Sharon Goodman
HR Director:
Andy Brown
Design Director:
Craig Stronach
Digital Director:
Paul Gunn
Social Media:
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Student Discount:
Some brands owned by Frasers Group offer student discount, between 10%-20%
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