Hismile is an Australian oral care brand founded in 2014 by childhood friends Alex Tomic and Nik Mirkovic. Starting with a peroxide-free teeth whitening kit, they disrupted the industry by offering effective, sensitivity-free solutions. Leveraging social media and influencer marketing, Hismile rapidly gained global recognition. Today, their product range includes flavoured toothpastes, whitening powders, and mouthwashes, all designed to make oral care enjoyable and accessible.
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