Huda Beauty is a Dubai-based cosmetics brand founded in 2013 by Iraqi-American makeup artist and entrepreneur Huda Kattan, alongside her sisters Mona and Alya. The brand debuted with a line of false eyelashes, which gained popularity after being worn by celebrities like Kim Kardashian.

Since then, Huda Beauty has expanded its product range to include over 140 items, such as foundations, eyeshadow palettes, and lipsticks. In 2017, the company received a minority investment from TSG Consumer Partners. However, as of June 2025, Huda Beauty has returned to full founder ownership after repurchasing TSG's stake.

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