Jeffree Star Cosmetics is an American beauty brand founded in 2014 by internet personality and musician Jeffree Star. Using his life savings, Star launched the company with three Velour Liquid Lipsticks, which quickly gained popularity for their vibrant colours and long-lasting formula.
The brand is known for its bold, unconventional makeup products, including eyeshadow palettes like "Blood Sugar" and "Blue Blood," highlighters, and lip products. All products are vegan and cruelty-free. Jeffree Star co-owns the company with his business partner Jeff Cohen, and the brand serves customers worldwide.
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