Joonbyrd is a British body care brand founded in 2024 by renowned dermatologist Dr Alexis Granite. Drawing inspiration from her Persian heritage—‘Joon’ meaning soul or life—and childhood memories of her grandmother’s scented lotions, Dr Granite created Joonbyrd to blend clinical efficacy with joyful self-care rituals.

The brand’s formulations, powered by its proprietary ALXmd04 technology, combine active ingredients, botanicals, prebiotics, and adaptogens to deliver visible skin benefits while uplifting the senses.

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