Morphe is an American cosmetics and beauty manufacturer founded in 2008 by Chris Tawli & Linda Tawli. The retailer sells beauty cosmetics, skincare, and accessories on its online store and shops worldwide.

Morphe   grew through using partnerships with social media influencers such as Jeffree Star, James Charles and Jaclyn Hill. The retailer has cut ties with multiple partners after the influencers became embroiled in controversy in recent years.

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