NYX Professional Makeup is a cosmetics retailer founded in 1999 by Toni Ko. The company launched with eyeliners and lip liners, priced at $1.99 and sold out in under 30 days. In 2014, Toni Ko sold NYX to L'Oréal for $500 million.
NYX is certified and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products.
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