Pantene is a brand of haircare products owned by Procter & Gamble.
The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful."
For the latest news about Pantene, see our related stories below company information.
PrettyGreen handles PR for Pantene
020 7490 3449
pantene@itsprettygreen.com