Rare Beauty is an American makeup and cosmetics company founded and owned by musician and actress Selena Gomez. The brand was inspired by her third studio album, Rare.

The brand promotes self-acceptance and mental health awareness, emphasising that beauty is not about perfection. Known for its lightweight, inclusive products designed for all skin types, Rare Beauty encourages people to embrace their unique beauty. The company also supports mental health initiatives through its Rare Impact Fund, aiming to raise $100 million over 10 years.

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